Wednesday, March 25, 2015
The six shortcuts of persuasion.
The art of persuasion is an art that is very much used in our society. The science behind it goes through six principals or shortcuts. These six shortcuts are: reciprocity, scarcity, authority, consistency, liking, and consensus. Question is, can some of these principals be used in blogs? Personally I would say that some of them are. There are three of them that I can see being used in blogs: Consensus, authority and liking. Ultimately, some of these are more effective than others. Liking, I would say is the most effective. One of the main factors in liking is relating to others. In a blog we can read of someone who is going through something we ourselves may have gone through, or is blogging about similar ideas and theories that we have had. Following liking the next effective principal is authority. People will follow those who are credible. For example, if a coffee master is blogging about different methods on making the best coffee. Coffee lovers will read and likely indulge in what the coffee master is saying. finally, the last principal I see being effective is consensus. When looking for a blog or even hearing from others of a great blog that person then feels the need to check it out. Ultimately, these three principals can be used to bring in readers to a blog. Each one uses ethos, pathos, or logos in their own way.